About StarPRO

Transforming Government Data Into Clear Useful Insights

Who We Are

StarPRO is the trusted source for skilled nursing performance intelligence.

We bring together the core drivers of success in skilled nursing—quality of care, staff stability, regulatory compliance, and financial strength—and turn them into one clear, consistent view that everyone can use.

Our platform transforms complex CMS, Medicare, and public data into a language that operators, owners, and management teams can act on, and that investors, lenders, and consultants can rely on for confident analysis and decision-making.

Our mission is simple: make the complex data that defines skilled nursing understandable and useful for everyone who depends on it.

What We Do

We aggregate, standardize, combine and trend the most meaningful data measures in skilled nursing—including CMS Star Ratings, survey inspections, deficiency severity, SFF designations, staffing hours and wages, turnover and case mix, agency usage, long-stay and short-stay quality measures, QRP and VBP metrics, Medicare Cost Report financials, ownership records, and Medicare PAC PUF claims data.

StarPRO transforms all of this into color-coded portfolio views and facility-level dashboards that are ready to use or customizable.

These automated displays deliver instant clarity in any market you choose on operational, financial, and compliance performance across more than 14,500 skilled nursing facilities nationwide.

What We Don’t Do

StarPRO does not own, operate, or advise nursing homes. We have no financial or policy stake in how facilities perform — and we do not interpret or influence government data.

We neither agree nor disagree with CMS rules or methodology and we don’t take sides in policy debates or advocacy.

Instead, we provide access to government mandated, officially collected and published datasets so industry professionals can evaluate performance and form their own conclusions.

We sell clarity — not commentary. Our goal is transparency, not persuasion.

We turn government data into business intelligence — so you can turn your insights into action.

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Our Leadership

StarPRO was founded to bring clarity to all stakeholders on how data is being used to measure success in the skilled nursing home industry.

It was built by corporate leaders for corporate leaders to identify trends sooner, ask better questions and align strategy around facts that can be independently verified, tested and tracked.

We believe data is the starting point for asking smart questions. Its a guide, not a verdict.

Ultimately, our purpose isn’t to tell you what to think — it’s to give you the story the data tells and the confidence to act.

  • A woman with blonde, wavy hair and a blue collared shirt smiling for a selfie.

    Colleen Muncy

    Colleen has over two decades of experience in healthcare, finance and management in the nursing home industry. She is the founder and visionary for the StarPRO product and leads the team in an effort to bring positive change and improve quality of care for the senior care industry.

  • Professional headshot of a middle-aged man with gray hair and blue eyes, wearing a gray suit, blue dress shirt, and a plaid tie, smiling against a blue background.

    James McGuire

    Jim is a well regarded and respected expert in the senior care industry who previously owned a portfolio of high performing nursing homes in Buffalo, NY. While under his leadership for more than two decades, these homes ranked among the highest quality rated homes in the U.S. with the strongest reputation in the community as best in class.

  • A man with dark hair and a beard wearing a white dress shirt, smiling at the camera, standing against a plain light-colored wall.

    Spencer Blackman

    Spencer is a seasoned leading technologist and product development specialist. His 15 year career in IT is a clinic of successes using his application and programming skillset to bring vision to reality for cloud based products. He manages the product roadmap and complete application development lifecycle for StarPRO.

  • A smiling man with short gray hair and a gray beard, wearing a blue polo shirt with a logo, standing against a white wall.

    Clayton Hart

    Clay has 25 years of C-level business and IT industry experience solving complex business challenges while bringing web based products to market. As a business growth and development specialist for StarPRO he supports the company vision by ensuring stability throughout the lifecycle of the client experience.

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We’d love to hear from you.

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